{"title":"30% Off","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eTake up to 40% off a carefully curated selection of organic cotton and merino essentials, including sleepwear, bedding, skincare and furniture. Thoughtfully made pieces at 20–40% off, designed to nurture your baby naturally. The perfect time to mindfully stock up on everyday organic winter essentials.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"teddy-booties-rose-dust","title":"Teddy Booties","description":"Crafted with love for little feet, the Teddy Booties are made from 100% organic merino wool providing warmth and snug comfort. 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A naturally light fabric, it allows for maximum air flow which is perfect for the warmer months. A handy multi purpose essential, as a light blanket, a shade from the sun, a cover while breast feeding or as a burp cloth.\n\n* GOTS certified CU 862149 \n* 100% organic cotton woven muslin\n* Double rolled hem\n* Approx 120 x 120cm","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":45758535696549,"sku":"9420076272506","price":49.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/MUSLIN_WRAP_Best_Friend_Print_Muslin-Web-front.png?v=1765423016"},{"product_id":"lucy-suit-briarwood-print","title":"Lucy Suit","description":"A sweet feminine version of our much loved Stretch and Grow. Our Lucy suit is made from soft organic cotton jersey and features beautiful gathering at the top of the sleeves , delicate picot stitching and hidden domes top open. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU862149\n* 100% organic cotton jersey\n* full length stretch \u0026amp; grow with covered feet\n* hidden YKK dome closure around legs and chest\n* gathering at top of sleeve\n* picot stitching around neckline, sleeve and front opening\n* NB110523","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758536220837,"sku":"9420076264693","price":44.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758536253605,"sku":"9420076264709","price":44.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758536286373,"sku":"9420076264716","price":44.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758536319141,"sku":"9420076264723","price":44.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/LUCY_SUIT_Briarwood_Print-Web-front.png?v=1771200801"},{"product_id":"long-sleeve-river-tee-bramble-bunny-print","title":"Long Sleeve River Tee","description":"Our classic River Tee with long sleeves for easy seasonal layering. Made in our organic cotton rib, the Long Sleeve River Tee is an everyday staple for little ones wardrobe. To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton rib \n* Crew neck\n* NB118329","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":45758554407077,"sku":"9420076265874","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758554439845,"sku":"9420076265881","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"2Y","offer_id":45758554472613,"sku":"9420076265898","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"3Y","offer_id":45758554505381,"sku":"9420076265904","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"4Y","offer_id":45758554538149,"sku":"9420076265911","price":34.95,"currency_code":"NZD","in_stock":true},{"title":"5Y","offer_id":45758554570917,"sku":"9420076265928","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/LONG_SLEEVE_RIVER_TEE_Bramble_Bunny_Print-Web-front.png?v=1771196530"},{"product_id":"hooded-towel-pear-print","title":"Hooded Towel","description":"Wrap baby up nice and snug with this soft and luxuriously fluffy organic cotton beach or bath towel. The cosy hood keeps baby nice and warm while you dry. Features rib binding with a loop at the top corner for easy hanging.\n\n* GOTS certified CU 862149\n* 100% certified organic terry towelling cotton \n* cotton rib binding \n* looped tag on hood for easy hanging \n* size: 80 x 80cm","brand":"Nature Baby","offers":[{"title":"One Size","offer_id":45758565023909,"sku":"9420076232777","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORG_COTTON_HOODED_TOWEL_Pear_Print-Web-front.png?v=1770777688"},{"product_id":"sol-tee-natural","title":"Sol Tee","description":"An oversized essential, the Sol Tee is an everyday layer designed with softness and space to breathe. Made from organic cotton pointelle rib, its gentle texture and relaxed fit make it the perfect piece for lounging, feeding, and everything in between. Simple and beautifully made, it’s a timeless companion to our Mother's Day capsule, designed to honour the tender, changing seasons of motherhood.\n To minimise shrinkage, this fabric has been pre-washed. \n\n\n\n* GOTS Certified CU 862149\n\n* 100% Organic cotton pointelle rib\n\n* Picot stitch detailing","brand":"Nature Baby","offers":[{"title":"XS","offer_id":45758568038565,"sku":"9420076261784","price":79.95,"currency_code":"NZD","in_stock":false},{"title":"S","offer_id":45758568071333,"sku":"9420076261791","price":79.95,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":45758568104101,"sku":"9420076261807","price":79.95,"currency_code":"NZD","in_stock":false},{"title":"L","offer_id":45758568136869,"sku":"9420076261814","price":79.95,"currency_code":"NZD","in_stock":false},{"title":"XL","offer_id":45758568169637,"sku":"9420076261821","price":79.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/SOL_TEE_Natural-Web-front.png?v=1753753130"},{"product_id":"waffle-sleeping-bag-natural","title":"Waffle Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay comfortable throughout the night. 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Sizes knitted in to the foot ensure you can easily match up pairs after washing\n\n* 75% organic merino wool, 22%  polyester, 3% elastane\n* machine washable\n* rib pattern body\n* 1x1 rib cuff to keep socks up\n* longer length sitting just under knees\n* Small 9cm foot length\n* Medium 12cm foot length\n* Large 14cm foot length\n* NB2438","brand":"Nature Baby","offers":[{"title":"S","offer_id":45758571970725,"sku":"9420076244121","price":19.95,"currency_code":"NZD","in_stock":true},{"title":"M","offer_id":45758572003493,"sku":"9420076244138","price":19.95,"currency_code":"NZD","in_stock":true},{"title":"L","offer_id":45758572036261,"sku":"9420076244145","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORGANIC_WOOL_RIB_SOCKS_Thyme-Web-front.png?v=1773787045"},{"product_id":"merino-pointelle-long-sleeve-kimono-bodysuit-thyme","title":"Merino Pointelle Long Sleeve Kimono Bodysuit","description":"A great option for newborns to avoid having to pull garments over baby's head. Long raglan sleeves and a wrap-around style with a double layer at the front to keep baby’s chest warm. Easy to fasten with domes on the inside and outside, as well as the crotch and outside leg.\n\n\n* GOTS certified CU 862149\n* 100% organic pointelle merino wool, 19.5 microns, 200gsm\n* YKK dome closure at crotch and side seams for easy dressing","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":45758572658853,"sku":"9420056399933","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"0-3M","offer_id":45758572691621,"sku":"9420056399940","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758572724389,"sku":"9420056399957","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/S_KIMONO_BODYSUIT_POINTELLE_Thyme-Web-front.png?v=1753753179"},{"product_id":"long-sleeve-juno-romper-primrose-print","title":"Long Sleeve Juno Romper","description":"A comfy piece baby will love, our Long Sleeve Juno Romper is made from 100% organic cotton sweatshirting. The Juno Romper is an oversized fit with rib trim cuffs to keep arms and legs warm. Featuring a crew style neck and domes at the legs for easy nappy changing. \n\n* GOTS certified CU 862149\n* 100% organic cotton sweatshirting\n* 2x2 Lycra rib trims\n* YKK dome closure around legs\n* Caution: keep away from heat and flame","brand":"Nature Baby","offers":[{"title":"0-3M","offer_id":45758576001189,"sku":"9420076265089","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"3-6M","offer_id":45758576033957,"sku":"9420076265096","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758576066725,"sku":"9420076265102","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758576099493,"sku":"9420076265119","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/LONG_SLEEVE_JUNO_ROMPER_Primrose_Print-Web-front.png?v=1771198250"},{"product_id":"dune-blanket-thyme-check","title":"Dune Blanket","description":"A beautiful and versatile blanket for all seasons. Made from knitted organic cotton yarn in a beautiful multi pattern.\nTo minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 100% organic cotton knit\n* bassinet 90cm x 100cm \n* cot 100cm x 130cm","brand":"Nature Baby","offers":[{"title":"Bassinet","offer_id":45758576951461,"sku":"9420056398073","price":119.95,"currency_code":"NZD","in_stock":true},{"title":"Cot","offer_id":45758576984229,"sku":"9420056398080","price":139.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/DUNE_BLANKET_Thyme_Check-Web-front.png?v=1753753191"},{"product_id":"boxer-shorts-pointelle-thyme","title":"Boxer Shorts Pointelle","description":"A comfortable and classic style boxer short, with a soft elastic waistband and double layered front gusset. 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The silky soft certified merino wool is a snuggly and warming layer that can be sweetly paired with anything. Please take care of me - hand wash only.  \n\n* GOTS certified CU 862149\n* 100% organic merino wool knit\n* Classic stocking stitch knit\n* Rib trim finishes\n* Round neckline\n* Hand wash only\n* NB23891","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":45758584979621,"sku":"9420076271332","price":79.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758585012389,"sku":"9420076271349","price":79.95,"currency_code":"NZD","in_stock":true},{"title":"2Y","offer_id":45758585045157,"sku":"9420076271356","price":79.95,"currency_code":"NZD","in_stock":true},{"title":"3Y","offer_id":45758585077925,"sku":"9420076271363","price":79.95,"currency_code":"NZD","in_stock":true},{"title":"4Y","offer_id":45758585110693,"sku":"9420076271370","price":79.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/MERINO_KNIT_PULLOVER_Grey_Marl-Web-front.png?v=1773785960"},{"product_id":"sunday-pants-pinecone","title":"Sunday Pants","description":"Made from our stretch jersey cotton, these pants are soft, durable, and stretchy while still holding their shape. 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To minimise shrinkage, this fabric has been pre-washed.\n\n* GOTS certified CU 862149\n* 95% organic cotton, 5% elastane stretch jersey  \n* elastic and drawstring waist \n* tapered leg\n* NB11703","brand":"Nature Baby","offers":[{"title":"3-6M","offer_id":45758585340069,"sku":"9420076239004","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"6-12M","offer_id":45758585372837,"sku":"9420076239011","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"1Y","offer_id":45758585405605,"sku":"9420076239028","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"2Y","offer_id":45758585438373,"sku":"9420076239035","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"3Y","offer_id":45758585471141,"sku":"9420076239042","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"4Y","offer_id":45758585503909,"sku":"9420076239059","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"5Y","offer_id":45758585536677,"sku":"9420076239066","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/SUNDAY_PANTS_Pinecone-Web-front.png?v=1755573964"},{"product_id":"organic-cotton-merino-sleeping-bag-crescent-print","title":"Organic Cotton \u0026 Merino Sleeping Bag","description":"This organic sleeping bag aids restful sleep as it ensures baby will stay warm and comfortable throughout the night. 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Recommended for use in temperatures from 18-23 degrees.\n\n* 100% organic cotton outer \n* 100% certified ZQ merino wool lining\n* YKK snap domes on shoulder \n* Full zip feature \n* Travel slot \n* Meets New Zealand Children's Sleepwear Safety Regulations \n* Recommended for use in temperatures 18-23 degrees. \n* Comes with drawstring bag for easy travelling and storage \n* CAUTION: KEEP AWAY FROM HEAT AND FLAME\n* Style code NB11173","brand":"Nature Baby","offers":[{"title":"3-24M","offer_id":45758642749605,"sku":"9420076264860","price":189.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ORGANIC_COTTON_MERINO_SLEEPING_BAG_Crescent_Print-Web-front.png?v=1771198986"},{"product_id":"alpine-pom-pom-beanie-rose-dust","title":"Alpine Pom Pom Beanie","description":"Keep little one cosy with our organic merino knit beanie. 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Please take care of me - hand wash only.\n\nWe recommend going up in size as these beanies run small.\n\n* GOTS certified CU 862149\n* 100% organic merino wool\n* Folded rib cuff\n* Hand wash only\n* NB23321","brand":"Nature Baby","offers":[{"title":"6-12M","offer_id":45758645076133,"sku":"9420056421269","price":44.95,"currency_code":"NZD","in_stock":true},{"title":"0-6M","offer_id":45758645108901,"sku":"9420056421252","price":44.95,"currency_code":"NZD","in_stock":false},{"title":"1-2Y","offer_id":45758645141669,"sku":"9420056421276","price":44.95,"currency_code":"NZD","in_stock":false},{"title":"3-4Y","offer_id":45758645174437,"sku":"9420056421283","price":44.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0663\/9887\/9909\/files\/ALPINE_POM_POM_BEANIE_Rose_Dust-Web-front.png?v=1769212871"},{"product_id":"merino-long-sleeve-pyjama-set-bramble-burrow-print-merino","title":"Merino Long Sleeve Pyjama Set","description":"Cosy and comfortable sleepwear for your little one. 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