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Research at Cambridge University discovered that lamb’s wool has a soothing, swaddling effect on babies, resulting in better sleep, reduced stress, greater contentment and improved weight gain. Studies showing similar results were reported in the British Medical Journal, Lancet, and the Australian Medical Journal. Lying directly on lamb's wool calms baby, producing a deeper, more restful sleep, and promoting a faster growth rate. For many years, hospitals in England, Australia, and New Zealand have used lamb’s wool pads to line incubators for premature and low birth weight babies.

A baby’s delicate skin needs the softest fabrics. The feel and touch of wool relates to how fine the fibre is, the finer the fibre the softer the fabric. At Nature Baby we search for the finest fibre that we can find, so the fabric has all the amazing qualities of wool as well as having the softest touch.


We use ZQ accredited wool from New Zealand to ensure our merino sheep are happy and healthy, roaming free range outdoors all year round, amongst the vast fields and mountains. The sheep are well looked after, and the ZQ accreditation program requires that they are provided with adequate food, water, comfort, shelter, and prevention or treatment of injury and disease. Their snowy fleece is spun into beautiful yarns, processed free of nasty chemicals.

Healthy happy sheep = healthy happy babies.

We use merino from both ZQ accredited and GOTS certified suppliers. These certifications independently ensure the highest standards of quality, environmental care, social responsibility and animal welfare.

You’ll see the GOTS (Global Organic Textile Standard) certification across much of our Nature Baby collection. It guarantees the organic status of a product, from field to finished garment and that no hazardous chemicals are used in the making of your baby’s clothing, whilst outlining strict social and environmental criteria.

ZQ certifications allow us to have natural, real connections throughout the supply chain, from growers to garment. We source our ZQ certified Australasian merino from accredited farmers who meet the highest farming standards, and are assessed regularly by trained and qualified third party auditors.

learn more about our products

  • wear checklist: what does my baby need?
    wear checklist: what does my baby need?

    Becoming a parent is an exciting and sometimes overwhelming time. Questions like "what should I dress baby in, how many items of clothing do I need? cotton or wool?" will run through your mind.

    Everyone will have an opinion on what you will need and not need for those early days. We want to make this exciting and challenging time as easy as possible so we have put together a clothing checklist that will keep your baby covered for the first few weeks and months:

    6-10 bodysuits and singlet bodysuits cotton and woollen - depending on the time of year and temperatures where you live.

    3-4 kimono wrap bodysuits and jackets - the kimono style makes dressing easy as you don't have to pull it over baby's head.

    3-4 pairs of drawstring pants or

    Read more
  • motherhood: lia-belle king
    motherhood: lia-belle king
    Lia-Belle King from beautiful Worn Store shares with us a little bit about her life managing Worn, as well as her journey as both a wife and mother.
    Read more

Organic, natural and chemical-free. Our clothing is made of organic cotton and merino, without the use of harmful chemicals, leaving nothing on your baby’s skin except pure goodness.


Well made with the best materials. We search high and low for materials, fabrics and products to meet baby’s changing needs, choosing only the best for you and your baby.


Only the essentials that you need. We focus on creating classic and practical styles that can be everyday essentials for your baby.


Soft on the skin, and on the world. All our clothing and products are produced in a way that cares for the earth and its workers.