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pure & organic
We search high and low for fabrics that meet baby's changing needs. Softness, breathability, warmth and durability are key to our philosophy. From our luxurious organic cotton and merino base fibres we then weave into a wide range of fabrics perfect for all situations.
with care from seed…
Our organic cotton is grown by a family who saw the damage that conventional cotton farming methods were causing their land and community, so chose to return to traditional methods of organic farming.
to cloth…
Before our range was produced we visited India and observed all stages of production, we still do this today, from the small villages that grow the cotton, through to the production that makes our clothes.
to stitch…
We saw first-hand that conventional farms weren't empowered to become self sustaining. In contrast, this organic village was flourishing and had become self sufficient in food, energy and education.
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